Guangzhou Five Goat Watch Company

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Guangzhou Five Goat Watch Company (also known as Guangzhou Wuyang Watch Company is a watch manufacturer located in Guangzhou, Guangdong province. It evolved out of the state-owned Guangzhou Watch Factory, which opened in 1958. As Guangzhou Watch Factory, it produced watches under several brands, including Dixmont, Guangzhou, Hongmian, Mingzhu and Yangcheng, at first using its own in-house movements (most notably the SG3) and later moving to the Chinese Standard Movement. Today, only the Dixmont and Guangzhou brands are still in production.


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  • Opened in 1958 (as Guangzhou Watch Factory)
  • Producing mechanical alarm clocks by 1959
  • Produced first 500 watches containing the SG3 movement in a trial run in 1961
  • In 1965, the clock-making arm of the company was moved to a different location and, since then, Guangzhou Watch factory has been solely a watch building operation
  • Proximity to Hong Kong, a major quartz movement supplier, made it particularly susceptible to the challenges the Chinese watch industry faced in the 1980s and 1990s. It survived and eventually thrived by producing low-cost automatic movements.
  • In 2011, became Guangzhou Wuyang Watch Co. Ltd.
  • New company is a joint venture between Shenzhen Municipal of Seti Trade Development Co., Ltd, and China Haidian Group/Rossini, with 78% of the company owned by Haidian/Rossini
  • Roughly 95% of revenue from movements and components (including tourbillons), 5% from whole watches
  • Over $10,000,000 after tax profit and 800 employees in 2012
  • Planning to move to a new state-of-the-art facility in next few years







External resources